led signs has also been favored over other advertising mediums because of its flexibility in managing content. It also requires less manpower and resources to deploy.
led partners should be able to discuss relevant facts with their clients. This includes projected revenues, expenses involved, net sales, benchmarking scenarios and reviewing current sales. It is also essential to discuss the unique challenges that affect led return on investment (ROI), standard solution elements, best practices and some case studies that assist ROI conversations.
Factors in determining ROI
Net Sales and Profits: After a month or two, calculate the net sales and profits. Compare the results with the previous revenue before implementing LED signs
. You will begin to see the payoff of your investment.
Projected Revenue: This depends on several factors such as people passing or driving by your business each day and the number of impressions it makes.
Expenses Involved: When calculating ROI of led signs, consider these expenses- Total cost of buying and installing the LED signs, electrical expenses for running the signs and maintenance and labor costs.
Measuring led Signs ROI
led signs has proven itself to provide the highest marketing ROI. It is the most cost effective advertising solution for your business since it has the lowest cost per 1000 exposures or CPM. Its CPM is about $0.15 compared to other advertising mediums (like newspaper) with over $5 CPM. This low CPM means that a led signs can reach a broader audience for less money.
ROI is one of the most important calculations a business has to measure. The ROI of led signs is long-term. The ability to measure ROI is a critical aspect of marketing that helps determine the impact and value of the new business investment solution.
With the latest technologies, businesses today have access to every media, guides and tips to track all aspects of their led signs.
Without a doubt, customers who make proper use of led signs for their business will surely reap the benefits. According to the SBA, the US Small Business Administration, LED displays
typically bring an increase in business of at least 15%.
From an increase in foot traffic to a dramatic increase in sales and greater recognition in their community, outdoor digital marquee signs
proves to be a smart advertising media. The ROI from this investment allows businesses to reach their goals, expand their business and grow their companies.