led signs can be used in every industry and organization to expand their brand, services and operational business strategies. It brings a competitive advantage, increases conversions and improves business performance when used effectively.
led signs has the potential to give your business or organization a more rewarding environment. However, it is important to remember that in electronic message boards, LED Displays, or outdoor led signs
, etiquette still matters. Being a good neighbor is essential to make a positive impact on the community.
Here are the 3 attractive strategy o keep in mind.
Tips:How to sell led signs?
It is important to use your led signs to its full potential. Remember that your goal is to attract attention and deliver useful information. Your message can get lost in too much clutter on the display. It will create confusion and viewers may have a hard time understanding your message or just ignore it completely. Don't risk your signs sabotaging your marketing efforts.
What to avoid:
Too much color, images and motion
Too much text
No content hierarchy
Keep your content simple and appropriate. Be subtle with content and colors. Also take note of your slide timing. The recommended time is from six to 10 seconds per slide.
Limit your display content to one idea. For instance, instead of paragraph-length safety tips, show it in a brief sentence: "Caution! Construction in Progress"
Make your viewers focus on one idea or call-to-action. It is easier to digest a simple message than cramming multiple events in one slide.
The brightness level should be visible, readable and conspicuous enough to be effective. A LED signs should be easily viewable even when exposed to direct sunlight. Poor anti-reflective treatment and inadequate brightness will put an outdoor led display solution to waste. On the other hand, having a led screen that is too bright will be difficult for viewers, especially motorists, to see.
The brightness level of a led sign at night is an issue that the display industry and community deal with. It can be distracting, unreadable and ineffective when programmed to be too bright at night.
Using a led sigm software control system that allows a scheduling of brightness levels is key. Most LED signs are already using technology to ensure an appropriate brightness level. They are designed to produce sufficient brightness to ensure clear legibility during daytime and change its brightness settings during night time hours. You can use the program to set the time the sign brightens as well as the time that it should dim.
Other advantages of appropriate brightness levels include:
Increase led signs life expectancy
Legibility of display content
Set community goodwill
Power On and Off
LED signs that are used for traffic control, transportation information, emergency messaging or government use are required to run 24 hours a day. Business and commercial led signs
can operate on their own hours.
Businesses that are just in operation for certain hours don't need to have their signs on at all times. In some instances, it is advisable to leave the screen of an indoor signage in operation if it's visible through the windows.
All led displays have a limited lifespan. One of the best ways to extend this investment is to limit the hours of operation. Not only does it decrease maintenance costs, but also gives you major power savings.
How to do it:
Just like with the brightness level, you can use software controls. Set your led displays to turn off and on each day to preserve its lifespan. The more up-to-date led displays can be scheduled to turn themselves on and off automatically.
During the colder seasons, LED signs
take more time than normal to boot up, so schedule the power on a little bit earlier.
Dim the screen to zero nit intensity. This method keeps the LED sign and the computer on-line and powered-up. This does not require a full start re-boot.
LED signs is a valuable addition for your business or organization. While using your led signs, remember to be a good neighbor within your community and live by the golden rules.